I don’t really subscribe to the whole premise of a Valentine’s Day in which the focus is almost entirely on romantic love and capitalist consumerism. In my opinion, love between couples isn’t the only love worth celebrating, and buying expensive stuff isn’t the best symbol of these feelings. For me, 14th February is a day to show appreciation for the people that you care about, in whatever way is significant to them. If this means getting each other lots of material objects, then by all means do that. But I think it’s also important to not lose sight of the value of experiences and time spent together or doing something for them, such as making a special dinner.
In the run up to this day, I often find myself rolling my eyes at the crazy amount of marketing and advertising done by companies all over the place, whether that’s on the high street or online. In a consumer society, it’s hardly surprising that everyone is rushing to cash in on yet another celebration in the year that tells us it’s okay to spend lots of money, and I don’t blame them. That’s how business works. But that doesn’t stop me feeling a little depressed by it all.