For most bloggers, being active on social media is very important. It’s how we grow our blogs, engage with other readers and writers, find inspiration, get feedback, support others and generally take the personal nature of owning a blog into a public arena. As I’ve gotten to grips with blogging over the last eightish months, I’ve slowly introduced each social media platform one at a time.
One month in, I set up Twitter. I think I have an okay understanding of this platform now: I sometimes take part in blogger chats and feel like this is a wonderful place to not only find other bloggers but engage with them too. So many wonderful people have supported me over on Twitter; I recently started my own little project on there, with the aim of giving back a bit of love to the people that have helped get me to where I am now and also create their own amazing content.
Five months later, along came Instagram. I’ve had a love/hate relationship with Instagram over the years, which I wrote about when I jumped back into it in May. I’m having a bit of a struggle on there right now deciding what direction to go in – more conventional blog photos and promotion, or unrelated street photography that I feel passionate about? That’s a struggle to think about another day though. For now, I’m just enjoying posting more visual content and not worrying about numbers at all.
But now it’s a couple of months later, and I think it’s time for a new challenge. Pinterest. Now, Pinterest isn’t necessarily a social media platform, it’s more like a search engine – which is why I think many of us feel daunted giving it a go. It’s an unknown. It’s time to take a deep breath kids, because I have no clue how to utilise Pinterest as a blogger. I’ve read so many blog posts about how Pinterest pulled in hundreds of thousands of visitors to people’s blogs and how it’s the platform they get the most traffic from, yet I just can’t wrap my head around that.
I’ve had my Pinterest account for years now, and so it’s a bit of a process clearing it out and turning it into something that’s relevant to blogging and the person I am now. But I’m working on it. I’m starting to follow more people whose blogs I love and have downloaded the app on my phone. Oh yes, things are getting serious around here #problogger.
I think my ‘strategy’ (if you can call it that) is going to be to regularly pin things I like that relate to my more photogenic blog topics (like bullet journals), engage with several blogger group boards and create more pinable images on Canva. I experimented with this once before, as seen below, but I think I could really get into it if I make it a habit. But that’s it. I know there are plenty of other things you can do with Pinterest, but frankly I don’t want to overwhelm myself. I’m staying simple for now, and perhaps stepping it up a little after a few months.
So if you’d like to come and join me in my Pinterest adventure, I’d love to follow you all over there!
As a blogger it can be easy to stress about not being on a certain social media platform, or not utilising it to its full potential like ‘everyone else’. It can be overwhelming; it can be off-putting at times. I think it’s good to remember that everyone is at a different stage in their blogging lives, and to take part in things that maximise your enjoyment rather than add to the stress in your life.
Having said that, I’d welcome any tips people have for cracking Pinterest as a blogger. I’d love to know what you did to make it work for you!
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